On April 29, 2025, the showroom of Hyundai Motor Bulgaria in Sofia hosted the launch of Hyundai Electric for ALL – an initiative focused on making electric mobility more accessible to the Bulgarian market. The event was organized by Light Motion agency and supported logistically and gastronomically by Red Devil Catering.

The New Program: Hyundai Electric for ALL

The core message of the event was the clear and consistent presentation of Hyundai’s new pricing strategy – backed by Hyundai Motor Europe – making electric models like INSTER, KONA Electric, and IONIQ 5 available at prices comparable to their petrol equivalents in Bulgaria.

This program is developed exclusively for Bulgaria, reflecting Hyundai’s recognition of the market as rapidly evolving and strategically significant in the electric mobility space. During the event, COO Kamen Ilchev outlined the new pricing conditions aimed at accelerating the transition to electric driving in the country.

Space, Content & Execution

The event took place in Hyundai’s showroom, transformed into a sleek environment for presentation and receptin. High cocktail tables were set up, and the cars were positioned to highlight the event’s main theme – making electric vehicles accessible for everyone.

The event gathered around 30 guests from various business sectors, partners, and media representatives. Following the official presentation, there was time for networking and informal conversations in a relaxed setting.

The Culinary Touch: Style Meets Function

Red Devil Catering provided a full-service solution, including catering, staffing, equipment, and technical setup. The culinary concept was based on easy, on-the-go consumption, without compromising on taste or visual appeal.

• Savory mini tartlets and canapés with smoked salmon, cream cheese, and fresh vegetables

• Black and white sesame labneh – a traditional flavor in a modern format

• Mini mousse desserts with fruits and crispy tartlets with assorted fillings

• Coconut milk chia pudding with fresh fruits, served in individual cups

• Chilled drinks and a stylish cocktail setup, tailored to the event’s timing and pace

The setup featured geometric honeycomb-style shelves, creating a minimalist yet memorable visual impact that combined both function and aesthetics. Everything was served by a professional team, in harmony with the formal tone of the event.

The Unforgettable Highlight

One of the most memorable features was the mobile cocktail bar – a perfect blend of show, elegance, and flavor. Our professional bartenders showcased their skills by crafting signature cocktails live in front of guests. With a meticulous attention to detail and an artistic flair, the bar service became an experience in itself. This style of bar concept is the ideal addition to any corporate catering event, adding a unique element to the atmosphere. If you're looking for a cocktail bar rental or a professional bartender for your event – Red Devil Catering knows how to impress.

A Word of Thanks

Red Devil Catering expresses its sincere appreciation to Light Motion agency for their trust and seamless communication throughout the preparation and execution of the event. The collaboration was focused, efficient, and allowed the flawless realization of a well-structured, goal-driven event.

If your next event needs a professional backbone, precision timing, flawless service, and a dependable partner — you know where to find us.
We’re Red Devil Catering. We make events happen.